Environmental management and social marketing: a bibliometric analysis

The primary purpose of this study is to analyze the structure and dynamics scientific publications in field environmental management social marketing their relationship. authors analyzed original keywords marketing. They carried out analysis works Scopus scientometric database with subsequent use analytics built database, as well modern software for bibliometric VOSviewer SciMAT. This included many papers published seven languages economics ecology (also taking into account from interdisciplinary category more fully include all possible papers). Library has revealed popularity these categories different countries research over years. Listed six clusters a collaboration by co-authorship. journals most massive citations are listed. There stable number studies subperiod 2011-2016. However, current trends until 2020 show that research, importantly, relevance will remain at peak may be basis further principles deepen theory management.